What is coming next?

by Henning Schmidt-Petersen og Peter Juul, Awareness

What is coming next?

”Track physical behavior and use Intelligent On­‐Site Marketing on “Point of Interest” by combining Apps, Wifi, Beacons and mCRM”.

These are hot topics in Retail – but could be of interest to Hospitals, Museums etc. as well.

Would it be possible to combine the unique identification of goods (by use of RFID tags) with Smartphone centric push-Marketing technology?

Awareness will present their views on what are the next steps in this field.